Mait-Brand

Mait-Brand

Maitland City Reimagined

We’re thrilled to see our home town of Maitland getting a revamp in the near future. The Maitland Heritage Mall will be renamed “The Levee” and a great deal of energy will be going into the town to improve facilities and encourage tourists to visit. A new brand for Maitland is part of the proposed changes. Recently, Rachel MacLucas of the Maitland City Council unveiled the new logo:

maitland city logo rebrand

Above: The new brand for Maitland City Council. The logo represents the arches seen in many of Maitland’s iconic old buildings.

Artifact’s Reimagined ‘Brand Maitland’

Being a local desiger – born and raised in Maitland – I couldn’t help but get excited for a reimagined Maitland and so I decided to put together my own version of “Brand Maitland”. My concept is based on the Hunter Valley and the Hunter River on which Maitland resides.

Artifact Atelier's brand Maitland

Artifact Atelier’s Brand Maitland Concept

Artifact Atelier's brand Maitland

My concept for Brand Maitland isn’t commissioned by the city, it’s just a labor of love done over a couple of lunch breaks to show an alternative image for a young and vibrant city. Only by sharing our own ideas and thoughts for the future will we spark a conversation as to where we’re headed.

Think Tank

Word Play

How I develop brand names through word association The first professional design job I applied ...

Mait-Brand

Maitland City Reimagined We’re thrilled to see our home town of Maitland getting a revamp ...

Maitland Aroma Festival

For those of you who are planning to visit the Maitland Aroma Festival 2013 next weekend (17th ...

City Side

Why urban clients should look to rural designers Recently I travelled down to Surry Hills for a ...

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