Maitland City Reimagined
We’re thrilled to see our home town of Maitland getting a revamp in the near future. The Maitland Heritage Mall will be renamed “The Levee” and a great deal of energy will be going into the town to improve facilities and encourage tourists to visit. A new brand for Maitland is part of the proposed changes. Recently, Rachel MacLucas of the Maitland City Council unveiled the new logo:
Above: The new brand for Maitland City Council. The logo represents the arches seen in many of Maitland’s iconic old buildings.
Artifact’s Reimagined ‘Brand Maitland’
Being a local desiger – born and raised in Maitland – I couldn’t help but get excited for a reimagined Maitland and so I decided to put together my own version of “Brand Maitland”. My concept is based on the Hunter Valley and the Hunter River on which Maitland resides.
Artifact Atelier’s Brand Maitland Concept
My concept for Brand Maitland isn’t commissioned by the city, it’s just a labor of love done over a couple of lunch breaks to show an alternative image for a young and vibrant city. Only by sharing our own ideas and thoughts for the future will we spark a conversation as to where we’re headed.